Kind to your coils.
Kinder to the earth.

Caring for your hair and caring for the planet are the same act. This page sets out the story of our packaging: what it saves, and what we are working toward.

Less plastic in the loop.

Only about 9% of plastic ever made has been recycled, and every piece of plastic ever made still exists in some form. That is the reason why we chose a pouch. A rigid bottle requires a substantial amount of plastic. Our pouch performs the same function with 86% less.

Rather than promise that our packaging will be perfectly recycled, we begin with the part we can control: manufacturing it with less plastic. Less plastic produced means less plastic discarded, wherever the pouch is ultimately disposed of. We pledge a smaller footprint from the start.

Lifecycle assessments of stand-up pouches versus rigid plastic bottles also found:

86%

less plastic to make than a rigid bottle

Our pouch vs. a rigid bottle

62%

lower greenhouse gas emissions across its full life than a rigid bottle

Production, transport, and disposal combined

76%

less water used to make than a rigid bottle

From production through transport and end of life

The emissions and water figures above come from a published lifecycle assessment that compared stand-up pouches for personal care products with rigid plastic bottles across their full lives, from production through disposal. The assessment was conducted by PTIS for Glenroy and shared by the Flexible Packaging Association.