Press kit
Tell our story
with us.
Everything the media needs in one place: the brand story, the facts, product imagery, and contact information.
The brand story
The Coily Company was born in celebration of Caribbean heritage and culture. The botanicals at its heart are the ones Caribbean wash days were built on: guava leaf, hibiscus, mango butter, and coconut oil.
We took a hiatus to spend time in product development. Our relaunch product is The Coiling Cream, and it gives coily hair multi-day moisture, slip, flake-free, and a non-crunchy hold. It comes in a pouch made with 86% less plastic than a rigid bottle, because we are committed to products with less waste and less plastic.
The brand is built on community. The Coily Giving Promise supports Youth Hair Equity and clean water access in Caribbean communities.
Fast facts
- Product
- The Coiling Cream, a 12 oz botanical cream. Multi-day moisture, slip, flake-free, and a non-crunchy hold.
- Key botanicals
- Coconut oil, sunflower oil, babassu oil, guava leaf, mango butter, shea butter, and hibiscus.
- Packaging
- ~12 oz pouch with spout, made with 86% less plastic than a rigid bottle.
- Founder
- Joneal Labeach, founder of The Coily Company.
Product imagery
Click any image to open the full file, then save it for publication. Please credit "The Coily Company."
Media contact
For interviews, high-resolution assets, or launch coverage, contact us directly. We respond to every inquiry.
hello@thecoilycompany.com